Peloton (PTON) hit its all-time high of approximately $167 on January 14, 2021. A $1,000 investment bought roughly 6 shares. By early 2024 PTON trades around $3-$6, meaning that $1,000 investment is worth approximately $18-$36 — a loss of 96-98%. Peloton saw massive demand destruction as gyms reopened, piled on by supply chain costs, a product recall, and executive turnover.